And – of more interest to marketers – women make or influence the purchase in excess of 80% of all of the services and products. Women can be the majority decision-makers today, not just in the standard regions of fashion, meals and cosmetic makeup products, but in addition for such buys that are big-ticket automobiles, monetary services, do it yourself, computer electronic devices and travel. Which means you may think there is absolutely absolutely absolutely nothing concerning the buying practices of females that American organizations don’t understand.
Nevertheless, in line with the writers of two brand new publications about advertising to females, US companies are woefully ignorant about that sector for the populace, often to the stage of having to pay millions to promote and product product sales methods more prone to annoy their market than attract them. Devamını oku